All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Because we may change our policies at any time, please check here often for updates. In accordance with our onlineTerms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.
Invalid clicks and impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Encouraging clicks
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
Content guidelines
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.Copyrighted material
AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes sites that display copyrighted material, sites hosting copyrighted files, or sites that provide links driving traffic to sites that contain copyrighted material. Please see our DMCA policy for more information.Webmaster guidelines
AdSense publishers are required to adhere to the webmaster quality guidelines.Traffic sources
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.Ad behavior
Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.
Ad placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.Site behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.Google advertising cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.Children's Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tool found here: http://www.google.com/webmasters/tools/coppa, or the method for apps described here:http://developers.google.com/mobile-ads-sdk/docs/admob/best-practices, and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.
Gambling content
AdSense restricts the placement of ads on gambling sites and gambling-related content. We have different policies for gambling content based on the country in which a publisher is located. Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content. This includes any content that allows users to place bets or play games in exchange for an opportunity to earn money or other prizes.Product-specific policies
AdSense for content: Publishers may place up to three AdSense for content ad units on each page. Out of those three ad units, no more than one can be size 300x600. Publishers can place more than one of all ad sizes except the 300x600 on each page. In addition to three AdSense for content ad units, publishers may also place up to three link units and two search boxes on each page. These policies apply to both desktop and high-end mobile optimized sites.
AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or image ad only may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar.
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